Logo & Web Design
Jake Metals — A Strong Identity for a Trusted Industry Expert
With over 40 years of experience in the metal industry, Kees van den Eijnden founded Jake Metals to represent Metalltech Srl, a supplier of high-quality metal façades, ceilings, and mounting systems for the construction sector. As an independent agent, Kees connects architects, builders, and contractors in the Netherlands with innovative Italian-made solutions.
For this project, I created both the logo and the website, building a cohesive identity that reflects the brand’s professionalism, clarity, and strength. The design process focused on:
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A bold and minimal logo that communicates trust and technical expertise
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A clean and intuitive website, designed to highlight key projects and clearly communicate Jake Metals’ role as the official agent for Metalltech Srl
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The site structure makes it easy for potential clients to explore available metal solutions and connect directly with Kees for tailored advice
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A strong color palette (black, white, grey, and red) that mirrors the precision and durability of the industry itself
Every element was crafted to feel sharp, clear, and reliable, just like Jake Metals.
The Colours Explained
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This color palette reflects the identity of Jake Metals, strong, precise, and reliable. With bold black, clean white, industrial greys, and a striking red accent, the design captures the essence of the metal industry: durable, professional, and built with purpose 🔹 Black #000000 Associations: Power, authority, sophistication, precision In context: Reflects the strength and durability of the metal industry. It gives the brand a confident, professional edge, solid and reliable. 🔹 White #000000 Associations: Clarity, simplicity, transparency In context: Keeps things clean and easy to navigate. Balances the heavier tones and allows the content to shine. Feels modern and intentional. 🔹 Grey #646D73 Associations: Neutrality, balance, timelessness In context: Evokes the raw material itself, steel, aluminum, zinc. It ties directly to the nature of the work, grounding the brand in what it actually does. 🔹 Red #FF0000 Associations: Energy, confidence, urgency, precision In context: Adds boldness and draws attention to key points, a perfect accent for calls to action or highlights. It also reflects the spark of welding or cutting metal, subtly referencing the industry.
Company:
Jake Metals
Business:
independent agent for Metalltech Srl
Jake Metals is a specialist sales agency representing Metalltech Srl in the Netherlands, providing architects, builders, and contractors with innovative metal solutions for facades and ceilings.